1993

EXOTISSIMO TRAVEL is created in Vietnam

1994

A JV agreement is signed with the Vietnam Journalist Association to build the Press Club Hanoi

1995

EXOTISSIMO Myanmar opens

1997

The Press Club is inaugurated

2000

EXOTISSIMO Cambodia starts operations
The first generation Annam Store opens in HCMC

2002

The Warehouse wine distribution company is established
EXOTISSIMO Laos opens

2003

EXOTISSIMO Thailand opens office
The Emeraude is launched in Halong Bay
The first Warehouse Store opens in HCMC

2004

The first Annam Gourmet Store opens in HCMC

2005

La Résidence Hotel is inaugurated in Hué, Vietnam

2007

EXOTISSIMO opens its operational headquarters in Bangkok
The first Yves Rocher store opens in HCMC

2008

Villa Maly opens in Luang Prabang

2009

EXOTISSIMO Indonesia starts operations in Bali

2011

EXOTISSIMO Japan opens
The first 5 shops of the New Cho retail chain are open
The first Warehouse Store opens in Cambodia

2012

EXOTISSIMO China opens
The AppleTree Group Headquarters open in HCMC

2013

Bagan Lodge is launched in Myanmar
Yves Rocher and Warehouse both open in Yangon Myanmar

2014

The Press Club, The Emeraude and Bagan Lodge are sold

2015

Exotissimo rebrands as EXO Travel
EXO TRAVEL Malaysia starts operations

2016

The Sanctum Inle Resort opens its doors in Myanmar
The new Annam Gourmet Supermarket opens at the Takashimaya Saigon

2017

The Yangon Excelsior Hotel opens in Myanmar
The Parasol Blanc hotel opens its doors in Luang Prabang
EXO Singapore starts operations
La Residence is sold

2018

The Yangon Excelsior Hotel is sold

2019

Larfa Holdings becomes a partner of AppleTree Hospitality

2020

ATH acquires a beach side land in Ho Tram for future development