1993
EXOTISSIMO TRAVEL is created in Vietnam
1994
A JV agreement is signed with the Vietnam Journalist Association to build the Press Club Hanoi
1995
EXOTISSIMO Myanmar opens
1997
The Press Club is inaugurated
2000
EXOTISSIMO Cambodia starts operations
The first generation Annam Store opens in HCMC
2002
The Warehouse wine distribution company is established
EXOTISSIMO Laos opens
2003
EXOTISSIMO Thailand opens office
The Emeraude is launched in Halong Bay
The first Warehouse Store opens in HCMC
2004
The first Annam Gourmet Store opens in HCMC
2005
La Résidence Hotel is inaugurated in Hué, Vietnam
2007
EXOTISSIMO opens its operational headquarters in Bangkok
The first Yves Rocher store opens in HCMC
2008
Villa Maly opens in Luang Prabang
2009
EXOTISSIMO Indonesia starts operations in Bali
2011
EXOTISSIMO Japan opens
The first 5 shops of the New Cho retail chain are open
The first Warehouse Store opens in Cambodia
2012
EXOTISSIMO China opens
The AppleTree Group Headquarters open in HCMC
2013
Bagan Lodge is launched in Myanmar
Yves Rocher and Warehouse both open in Yangon Myanmar
2014
The Press Club, The Emeraude and Bagan Lodge are sold
2015
Exotissimo rebrands as EXO Travel
EXO TRAVEL Malaysia starts operations
2016
The Sanctum Inle Resort opens its doors in Myanmar
The new Annam Gourmet Supermarket opens at the Takashimaya Saigon
2017
The Yangon Excelsior Hotel opens in Myanmar
The Parasol Blanc hotel opens its doors in Luang Prabang
EXO Singapore starts operations
La Residence is sold
2018
The Yangon Excelsior Hotel is sold
2019
Larfa Holdings becomes a partner of AppleTree Hospitality
2020
ATH acquires a beach side land in Ho Tram for future development